Menahem Alexander | Creative Strategist

With over 20 years of experience as a marketing strategist and creative in the global market, I help brands develop clear, engaging concepts and strategies that align with their goals and create meaningful connections with their audiences. From brand creation to awareness building, I work closely with partners to shape and execute tailored marketing strategies supported by compelling storytelling. I collaborate with brands and products at every stage of their journey, helping them define a unique identity and communicate their message effectively. My expertise includes brand strategy for both online and offline advertising, along with extensive experience in building and leading creative teams from the ground up. By combining creative thinking with data-driven insights, I make sure every idea is impactful, relevant, and designed for the right audience. In early 2025, I founded Fivingo — a team of experts across several fields — with the goal of helping companies navigate the branding process in a way that is accessible, efficient, and as fast and effective as possible.

Fivingo Naming & Branding

Task: Define a creative name and create a logo for a Marketing & Branding agency.
Identify an available name included the number 5 within a marketing orientation. #concept #name #logo #branding #identity #marketing

Fivingo.com
ibotanix Logo

Fivingo responsive single-page website

A single-page website around the 5 concept for Fivingo.. #concept #content #webdesign #development #movie

Fivingo.com

Fivingo Social media commercial ads

Short Movies for social media. #concept #creative #artdirection #design #movie #marketing

Health & Beauty

Yumetra new logo

Task: Creat a new logo for Yumetra, a candy and plant extract products.
The comma in the Y, like a smile, represents the reflection of the candy and the plant extract flake. #concept #logo #branding #identity #marketing

Yumetra Logo

Yumetra brand identity

Define Identity & create Brand book for Yumetra. #concept #creative #design #identity #branding #illustration

Yumetra brand identity

Define Identity & create Brand book for Yumetra. #concept #creative #design #identity #branding #illustration

Yumetra icons library

An icon library for Yumetra candy communication. #concept #artdirection #copywriting #offline

Yumetra icons Yumetra icons Yumetra icons

"Beauty line" TopGum Partnership

A Business collaboration between Robertet, the world leader in aromatic ingredients and TopGum. #business #partnership #marketing #cosmetics

Robertet Logo

FRÉ commercial ads

Commercial ads creative for various marketing assets. #concept #creative #artdirection #design #movie #marketing

Plant & Food Research

Gene-G new logo

Task: Gene-g rebranding without changing the brand DNA.
Modern style and sophisticated. #logo #branding #identity #marketing

Gene-g.com
Gene-g Logo

Gene-g new logo evolution:
Gene-g Logo evolution

Plantopia website

A single-page responsive website for a bio-manufacturer start-up. #concept #webdesign #UX #UI #development

Plantopia.bio

Plantopia marketing material

Business Strategy presentation & one-pager. #marketing #strategy #design

Ibotanix naming, logo & iconography

Task: Create a new dietary supplement brand with new name and logo.
Combine the botanical-leaf (beginning of process) with the liquid-drop (final result). #namimg #branding #logo #creative #design #identity #iconography

Ibotanix.com
ibotanix Logo

Ibotanix website

A responsive coporate single-page website with 6 main categories. #concept #artdirection #UX #UI #development #marketing

Ibotanix.com
Vitamins & Supplements

TopGum marketing

Multichannel marketing campaigns include email, landing page, LinkedIn post and Sponsorship. #marketing #creative #strategy #digital #campaign #partnership #hubspot

Nocamels.com   One-pager

TopGum movies

Storyboard and Artdirection of TopGum movies for our marketing communication. #marketing #storyboard #videoshoot #creative #artdirection

TopGum packagings

From sachet to premium box, all TopGum packagings. #concept #art direction #design #branding #marketing

Gummiotics naming & branding

Task: New branding for a line of Supplements included several health benefits in one.
A play on words using gummy-probiotics. #namimg #branding #concept #logo #identity

Gummiotics.com
Gummiotics Logo

Gummiotics marketing

Attractive name and look and feel for one of the most popuplar gummy.
Collaboration with raw material suppliers as a strategy for a successful innovation. #marketing #partnership #strategy #innovation #webdesign #merchandising #movie

Gummiotics.com LinkedIn

SupplySide West 2024 - Gummiotics launch

October 2024, introducing the Gummiotics and HoneyGum at SupplySide West in Las Vegas, USA. #concept #creative #tradeshow #booth #marketing #merchandising #movie

SupplySide West

Gummiccino naming & branding

Task: Define a name for an exclusive line of Supplements for TopGum.
A play on words included coffee and gummy with a coffee look and feel and tone of voice. #namimg #branding #concept #logo #identity

Gummiccino.com
Gummiccino Logo

Gummiccino marketing

From Marketing research to product definition and all marketing assets. #marketing #research #strategy #innovation #webdesign #merchandising #movie

Gummiccino.com   PR Newswire   trendhunter   nutritional outlook

Vitafoods 2023 - Gummiccino launch

Introducing the energizing high-dose caffeine Gummy in the Vitafoods 2023, in Geneva. #concept #creative #design #tradeshow #booth #marketing #award #movie

IronGum naming & branding

Task: Create a name and visual identity for a new line of dietary supplements.
Using a powerful and strenght identity but still adapting to different target audiences. #namimg #branding #concept #logo #identity

Irongum.me
Irongum Logo

IronGum marketing

From marketing research to product definition for a multi-channel marketing campaign. #marketing #story #strategy #innovation #webdesign #merchandising #movie

Irongum.me   nutrition insight   vitafoods insights

Vitafoods 2024 - IronGum launch

IronGum, the new chewable power gummy displayed by TopGum in the Vitafoods exhibition. #concept #creative #design #tradeshow #booth #marketing #branding #movie

Business & Executive

AP Partners responsive website

Website full package for a Capital founds company. #concept #characterization #webdesign #development

AP partners.com

Talent&Values website

A responsive coporate website for Talent&Values, a headhunter global company. #concept #artdirection #UX #UI #webdesign

Talent&Values

Talent&Values photoshoot

Photo shooting of the Talent&Values' team for website and other marketing matrial. #photoshoot #creative #identity

Talent&Values presentation

A responsive coporate website for Talent&Values, a headhunter global company. #concept #artdirection #UX #UI #webdesign

Lifestyle & Service

Migdal Heights Naming & Branding

Task: Find a name describing the product and location.
The icon symbolized the estate, which includes 3 villas on 2 different levels. #concept #name #logo #branding #identity #marketing

Migdalheights.com
Migdal Heights Logo

Uniqor brand identity

A new identity with its full brand guidelines for Uniqor. #concept #creative #design #identity #branding #illustration

Jerset Naming & Branding

Task: Create a brand for a new Fashion clothes global brand.
Short name, short URL, memorable and an icon to be embroidered everywhere. #concept #name #logo #branding #identity #marketing

Jerset.com
Jerset Logo

Jerset responsive Landing page

A Landing page per country based on the same concept. #concept #content #webdesign #development #movie

Jerset.com

Jerset Social media commercial ads

Commercial ads creative for social media. #concept #creative #artdirection #design #movie #marketing

Frenzup naming & branding

Task: Looking for a name and create logo for the complexity service of the application.
Icon by using the blank space symbolizes a contact book and favorites contacts. #concept #naming #logo #branding #identity

Frenzup app
Frenzup Logo

Frenzup mobile app

A mobile app for using service provider from your friend available on iOs and Android. #concept #artdirection #UX #UI #development

Frenzup app

Frenzup marketing material

A mobile app for using service provider from your friend available on iOs and Android. #concept #artdirection #UX #UI #development

Frenzup app

Pricez logo

Task: Create a logo for Pricez, an social pricing comparison platform.
Integration of the recognizable shopping icon into the Pricez name. #logo #branding #design

Pricez app
Pricez Logo

Pricez mobile app

Intuitive mobile app for all users, even for users less accustomed to new technologies. #concept #artdirection #UI #design

Pricez app
Gaming & Entertainment

FashionTV Gaming moodboard

Moodborads for visual identity Gaming brands Benchmark. #branding #moodboard #identity

FashionTV ft FashionTV Gaming brand identity

Brand book for a new brand collaboration between FashionTV and FashionTV Gaming. #concept #creative #design #identity #branding

FashionTV Gaming website & movie

A responsive coporate website for FashionTV Gaming in collaboration with FashionTV Channel. #concept #artdirection #branding #UX #UI #marketing #design #movie #storyboard

FashionTV gaming

FashionTV Gaming exhibition

Sigma world tour 2020 in Cyprus - The World's Online Gambling Authority. #concept #design #booth #branding #photoshoot

Spinyoo logo

The Y is highlighted for the You of the game customization.
The pink colored symmetrical shape appears in many elements of the game.
#concetpt #logo #creative #branding #identity

Spinyoo.com
Spinyoo Logo

Spinyoo brand identity

Brand book for a special colorful and inviting gaming brand. #concept #creative #design #identity #branding #illustration

Spinyoo website

A responsive gaming website for a full custom casino playing experience. #creative #concept #artdirection #design #UX #UI #development #marketing

Spinyoo.com

Playzee logo

Task: A logo for a fun gaming brand standing out from others in the market.
The name consists of two concepts, a playing sensation and experience with the Professor. #concetpt #logo #creative #branding #identity

Playzee.com
PlayZee Logo

Playzee brand identity

Brand book for a new fun gaming brand. #concept #creative #design #identity #branding

Playzee website

A full responsive gaming website including live game platform, promotions and VIP club section. #creative #concept #artdirection #design #UX #UI #development #marketing

Playzee.com

Europartners logo

Task: Create a totally new logo, more modern and dynamic based on the old name.
Helvetica modern font and the "e" representing character (blue color based on previous identity). #logo #branding #identity #gaming

Europartners.com
Europartners Logo

Europartners "looking for a partner" campaign

Campaign of print ads published 2 consecutive years due to his success. #concept #creative #design #copywriting #branding

europartners looking for a partner ads campaign europartners looking for a partner ads campaign europartners looking for a partner ads campaign europartners looking for a partner ads campaign

Europartners "let's talk numbers" ads campaign

One of the successful Europartners campaign for magazines and billboards. #concept #artdirection #copywriting #offline

Europartners lets talk numbers ads campaign Europartners lets talk numbers ads campaign Europartners lets talk numbers ads campaign Europartners lets talk numbers ads campaign

Europartners exhibition

The last booth for Europartners exposed in LAC 2016 (London) with sport theme. #concept #booth #creative #design #branding

Europartners videos

Video clips appear on social network and into our booth for different conventions. #video #artdirection #storyboard #creative

Europartners software

Redesign of the After login section with focus on the user experience. #UX #UI #artdirection #design

Europartners.com

Europartners merchandising

Variety of merchandising for different events distributed to our affiliates or to our employees. #artdirection #concept #branding #print

Europartners merchandising Europartners merchandising Europartners merchandising
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